The LEGO Idea Conference 2020 Virtual Edition

2020 Theme

Why Creativity Matters!

In an age of rapid innovation, technological advances and societal challenges, children will need a diverse set of skills to navigate unpredictable dilemmas and novel opportunities – both in life and in work. The acquisition of knowledge alone is no longer sufficient for them to survive and thrive in this new reality.

One of the skills which has truly come into the limelight in recent years is: Creativity.

Educators and psychologists alike recognise that creativity has significant individual benefits – such as fostering interpersonal skills, a problem solving mindset, academic achievement and social engagement. There is also growing consensus that creativity can benefit communities, societies and economies at large, and that creative thinking is needed to address many of the world’s social, economic and political issues.

Studies show that countries globally are increasingly moving towards an explicit focus on skills beyond academic ones, with creativity being the one most frequently identified. With rapid changes in labour markets, business leaders are citing creativity as one of the top skills they are looking for when hiring and promoting employees.

However, despite this growing recognition, there is an urgent need for greater action to better support children to develop their creativity, particularly in education systems around the world.